I’m excited to launch our latest Community Manager Snapshot: Startup Space for 2024 🎉

Part of our sector specific research series, this Snapshot was first conducted in 2023 to better understand the nuances of community building and management in the startup landscape across Australia and New Zealand compared to other sectors.

This project is a joint initiative of Australian Community Managers and The Community Collective, supporting community builders in the Australian and New Zealand startup space.

It examines realities unique to community builders in the startup space and compares those shared by community professionals working in other areas (captured in our national State of Community Management annual benchmarking reports). T

Our sector specific snapshots offer invaluable insights into areas of specialisation for community managers, those looking to hire community talent in a specific industry, and the unique challenges and opportunities of community building in different spaces.

Inside you’ll find lots of rich data, including:

👉 Average salaries and benefits

👉 Common responsibilities and skillsets in the CM startup space

👉 Challenges faced by startup community managers

👉 Job titles and the role of AI

Download Community Manager Snapshot: Startup Space 2024

Key findings include:

• Technology, Business and Education are the leading sectors hosting communities in the startup space across Australia and New Zealand. 

• The top three business purposes for communities within the startup space in ANZ are: Referrals, Retention and Sales. 

• Community builders in the startup space predominantly identify as female (71%)  - in line with the national average that includes other industries and sectors.

• Community managers in startup are less experienced that than national average - 60% have been working in Community for less than 5 years.

• The average salary for community builders in the startup space has climbed to $100,000 to $130,000 - now in line with the national average.

• Operating budgets in the ANZ startup space remain lean, with half of respondents reporting they are working with less than $10,000 AUD annually.

• The majority of community builders working in ANZ startup space are employed Full-Time (57%) - less than community builders in other sectors (74%).

• 52% of organisations in the startup space believe Community is integral to their business.

• 87% of community builders in the startup space work outside a traditional office (compared to 96% of all community builders in Australia and New Zealand). 

• AI is on the rise as 90% of community builders are using AI in their work at least occasionally.

  Get your copy of the full report

Our thanks to The Community Collective for partnering with us on this project, and to our sponsor Frontcover for their help making this possible.