Community salaries on the rise
Community managers are making more money and communities are generating an impressive economic footprint, according to results of the 2021 ACM State of Community Management Report.
Results of the fifth annual national survey of online communities and community management in Australia has been released.
The report is the only research of its kind in the region, and is used by community professionals, aspiring community managers, employers looking to hire community managers, researchers, policy-makers and more.
Download your free copy now!
Here are some of the key findings:
Not-For-Profit, Health and Government are the top sectors hosting online communities in Australia
The three top industry sectors investing in online communities are Health, Government and Technology
Knowledge building or sharing is the leading purpose for online communities
Online community managers are 61% female and 50% European (English)
63% of community professionals are tertiary qualified
Community professionals’ average salary has risen to $100,000 - $130,000 pa.
62% of community professionals now work for a single business or organisation
34% of online community practitioners say their role is understood and valued
27% of community practitioners want formal accreditation for their work
95% of community managers invest in further education
85% of community managers conduct post-moderation and reactive moderation in their communities
15% of community managers are planning to change platforms for ethical reasons
30% of community managers report an increase in workload due to the pandemic
30% have struggled with their health and wellbeing as a result of the pandemic
51% of community practitioners work outside a traditional office
41% are optimistic about the future of community management
54% of online communities in Australia have fewer than 10,000 members
3% of online communities that make money are generating more than $5 million annually for their organisations
48% of community practitioners are working with AI and automation
The full report contains detailled information on:
Demographic data
Salary benchmarking data
Which platforms community managers are using
The industries investing the most in online communities
The primary business case for online communities in Australia
How much revenue online communities generate for Australian organisations
Key challenges and risks for online community managers in Australia
How the pandemic is impacting online communities
Once you’ve had a chance to check it out, let us know your thoughts in the ACM forum.
Are you surprised at the data? How might you use it in your work? What are we not surveying that we should capture in 2022?
